Mini Rodini’s autumn collection AW19 Stay Weird celebrates kids that go their own way and dare to be themselves.
– The world needs people that stick out from the rest. It can be that they are unable to - or don ́t want to - fit in, that makes them different. There is so much emphasis in society to be perfect and that’s wrong, says Cassandra Rhodin,
Creative Director and founder of Mini Rodini.
The inspiration behind AW19 is a mix of references from the movie Stand By Me to the author Goethe and Cassandra’s own childhood, and presents original artwork and prints - featuring Flying Birds, Skeletons, Scorpios, Bristling Cats and Guinea Pigs. The prints with guinea pigs comes from a picture Cassandra came across when she did her research for the collection.
– I found an image of Princess Diana as a child with her guinea pig Peanut. It awoke a sentimental feeling inside of me. Once upon a time she was a shy kid that tried so hard to fit in.
True to the brand’s dedication to sustainability, one of the seasonal novelties is that the Mini Rodini Basic assortment is now produced in Tencel instead of 100% GOTS- certified cotton. TENCELTM is a wooden fibre that feels soft and breathes - a great sustainable alternative to cotton
- produced in an advanced “closed loop process”, with minimal impact on the environment and with an economical use of energy and water.