Popupshops's AW18 collection focuses on super soft ORGANIC fabrics that are designed into styles meant to be part of wardrobe essentials.
Combining knitted and woven fabrics structured together with beautiful playful all overprints and toned down earth solid colours gives the collection a wonderful mix of essential organic everyday styles.
The subtle winter palette features a slew of faded neutrals inspired by Mother Nature such as sage Marsala Rose, Peppercorn Lilac and Stormy Weather Dusty Blue. The muted colour scheme is only amplified by the slightly moodier moonlight blue, reminiscent of the depth of winter. The statement prints are reinvigorated with new colours and illustrations in both yarn dyed and digital print versions.