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The purity and freedom with which kids allow themselves to play, draw and imagine has always been admired and sought after as a recurring source of inspiration.

For the SS18 collection, the team at Wolf&Rita looked at the work of the american artist Ed Ruscha. They were inspired by his paintings which  combine pure colors with a distinctive typeface and enigmatic and humorous messages.

Ed Ruscha is a great example of an independent spirit who looks at the world with a simple but sharp look on its visual culture, much like children do.

For this reason, Wolf&Rita presents a new collection full of strong colors and distinctive graphic patterns. is is what Ed Ruscha does, this what children do.

It is Wolf&Rita own little homage to this brilliant artist.