Bobo was born in 2008 with the idea of creating a clothing brand that could capture the magical, passionate look and language of children. The first collection, autumn-winter 2009 The Englishman and the Sitting Bull, was successfully received by both public and media. Since then, our growth has been constant: our garments, made locally, can be found in the most prestigious stores in more than thirty countries.

Each collection tells a story also published as a book, making clothes special and meaningful. They love hand-illustrated prints that go along with carefully selected colours and fabrics in comfortable shapes.

Bobo Choses speaks the language of children. Their core values are creativity, passion, honesty and a sense of humour. 

Adults are having kind of a hard time making the world a better place to live in. What would children do if they were president? What would a world run by children be like?

We are glad to present to you For President, our new Spring Summer 2021 collection and the most convincing party platform in the history of politics